During a recent conference call, my client shared with the other participants that she was Sonia Margarita Vasquez-Grizzle, CEO of Margarita’s Tortilla Factory. Immediately, the line filled with exclamations, “I love your vegan black bean tamales,” said one. “They’re the only things my kids will eat,” shared another. “I buy your flour tortillas by the case and ship them to my brother in another state,” chimed in a third voice.
I love being with Sonia when she gets these reactions and, indeed, I wholeheartedly agree with her loyal customers. Her fresh, organic tortillas and tamales are completely addictive and worth any extra effort it might take to keep them handy in your own kitchen. Building on this almost cult, local following, Sonia is ready to expand her business and is taking the steps to prepare for new customers and broader distribution.
Austin Business Journal’s Rachel Brownlow recently posted a company profile. Click HERE for the full story.