InnovateHER – 2016 Innovating Business Challenge InnovateHer is a cross-cutting prize competition to unearth innovative products and services that impacts the lives of women and families. Cash prizes totaling $70,000 (1st, 2nd and 3rd place) are up for grabs during the SBA’s national business competition known as InnovateHer. This competition will spur greater conversation, collaboration and cooperation at all levels to support women and families. Targeted applicants are entrepreneurs (both men and women) with a product, service or technology that has a measurable impact on the lives of women and families, has the potential for commercialization, and fills a need in the marketplace. Austin’s Microsoft Store at the Domain will host a local pitch competition and submit one local winner to the SBA, who will then identify 10 finalists to travel to Washington D.C. on March 17, 2016, for a live pitch competition.