There is also no question that small company advertising and marketing needs to be particularly outstanding because of not obtaining all the resources at their disposal similar to huge companies. It not only makes even more sense, but also is showing to be a necessity to join company training programs which educate service principles and also provide sources to assist small companies generate a plan that will help them. Some key parts in a well thought out plan consist of utilizing new media like site growth, e-mail advertising, pamphlets or postcards, newsletters, seo, Pay Per Click as well as social media sites. When a certain advertising and marketing tactic is not generating target market, small companies might switch directions as soon as possible as well as respond to the necessities of an altering market.